think of the company’s product strategy and product range? Do you agree with the matrix approach described in Figure B of the case?
- IKEA의 신제품개발과정은 제품구성에 우선순위를 정하는 제품전략위원회에 의해 조사된다. 우선순위는 소비자 동향에 기초를 두고 이가 정해지면 제품개발자는 회사의 ‘MATRIX'를 이용하여 제품의
5. Transnational strategy
Think globally, Act locally
인도-채소 햄버거
노르웨이-연어 샌드위치
독일-매장 내에서 맥주 판매
중국- 소채해선탕
한국- 불고기버거 등 지역에 맞는 메뉴 개발
저가격 전략을 추구하면서 특성화 전략 병행
It is necessary for a company to work out a market segmentation strategy, which is called STP(Segmenting-Targeting-Positioning)
Effect of market segmentation
Securing competitive advantage
Discovering marketing opportunities
- Discovering niche market
- Finding out potential customers' desire
Deregulating price competition through differentiation
Association Meeting
Trade Ass
Also they employ natives as C.E.O for friendly
going into the local markets.
② Establishing long-term strategy
The basic strategy of Coca-cola is never seek immediate
gains, only having a patient mind to seek benefits with
long-term. So, having long-term strategies, they
continuously invest on local markets for making their own
place without any unwelcome attention.
think the best way is to supply device as much as possible and to form enormous scale. Google intend to increase genuine absolutely although they have loss because of illegal copy.
Strategy of Mobile
Improving connectivity between devices / Introducing sound retrieval, image retrieval / Partnerships with about 50 telecoms carriers and 10 mobile phone manufacturers such as Samsung, LG
Strat
strategies than its competitors in the 3D LED TV market.
Lastly, as LG Electronics uses different marketing strategies from other competitors, it possesses certain weaknesses. Investigating these weaknesses and designing alternative strategies are useful to start thinking critically about marketing strategies.
b. Project Details and Expected Effects
To analyze the company’s current marketi
strategies that reduce COGS, SG&A and R&D expenses or by strategies that increase value created through differentiation. On the other hand, increasing capital turnover can be achieved by pursuing strategies that reduce amount of capital necessary to generate every dollar of sale. As the above figure shows, Inditex was successful in achieving relatively higher level of ROS and capital turnover. Th
Similar to Spain market
Minimum level of economic development
Easy Entry
Market
Entry
Company-owned – key, high growth
Franchises – small, risky
Joint ventures – medium risk and importance
Prevent Exorbitant and Vast expansion strategy
Improve & Develop way to manage existing channel
Adding Distribution hub on channel of each continents
Offer s
think food as just the means of relieving hunger. In other worlds, the perspective on food was changed into more about quality from quantity. Of course, other companies who had grasped the trend are existed before Harry and David. If we bring Harry and David in Korea, Reformhaus and On-Nature would be competitors.
Reformhaus sells only the German organic products which are guaranteed by Neuform.
1) Manufacturing
- Heels are not fixed shoes so shoes are low durability
2) Maketing
- Healer is medical treatment so people think Healer is expensive
3) Selling product
- Some people think shoes and heel separate is not beautiful
- Some people think Healer is not necessary. Because they are heels not uncomfortable
H. Competition &Defence Strategy
1) Competition
- Sneakers company (Sne